Prudential Financial
Prudential Financial is America's largest life insurer by total assets, managing roughly $1.6 trillion. It still issues a retail immediate income annuity, though its marketing today centers on buffered and indexed products.
Products Offered
Prudential Financial offers 4 annuity product types. We quote only the first one, the single premium immediate annuity (SPIA); the rest are listed so you know what a Prudential Financial agent may also pitch. See our types of annuities guide for the differences.
About Prudential Financial
Founded in Newark, New Jersey in 1875, Prudential Financial is the largest life insurer in the United States by total admitted assets, with roughly $1.6 trillion under management, 50 million customers worldwide, and an AM Best rating of A or higher held for approximately 98 consecutive years. It has been a public company (NYSE: PRU) since demutualizing in 2001 — and is not affiliated with the UK's Prudential plc, a common point of confusion.
In LIMRA's 2025 rankings Prudential sold $15.3 billion of individual annuities (#11 nationally), with particular strength in variable and buffered products, where it ranks #7.
Financial Strength Ratings
| Rating Agency | Rating | What It Means |
|---|---|---|
| AM Best | A+ (Superior) | Second-highest of AM Best's 16 ratings — affirmed February 2026 |
| S&P Global | AA- (Very Strong) | Fourth-highest S&P rating |
| Moody's | Aa3 | Fourth-highest of Moody's 21 ratings |
| Fitch | AA- (Very Strong) | Fourth-highest Fitch rating |
Prudential Financial Immediate Annuities (SPIA)
Prudential still issues a retail SPIA — the Prudential Immediate Income Annuity — with life only, joint and survivor, and period-certain payout options. It is, however, a low-profile product: Prudential's annuity marketing today centers on its FlexGuard buffered annuities and fixed indexed products, and the SPIA doesn't appear on its main product pages.
Practical takeaway for shoppers: Prudential SPIA quotes are worth including in a comparison — the company's scale and ratings are genuine strengths — but expect the product to be quoted through an advisor or comparison platform rather than promoted directly.
Key Strengths
- Largest US life insurer by total assets (~$1.6 trillion AUM)
- AM Best rating of A or higher for ~98 consecutive years
- Ranked fourth in J.D. Power's annuity satisfaction study in 2024 and 2025
- Global scale and investment expertise
Honest Considerations
Prudential has deliberately pivoted away from capital-intensive income guarantees: in 2022 it sold a $31 billion block of legacy variable annuities to Bermuda-based reinsurer Fortitude Re, and its retail focus is now buffered FlexGuard-series products rather than the SPIA, which it de-emphasizes. Separately, AM Best trimmed its enterprise-risk assessment in early 2026 (citing investigations at its Japanese unit) while affirming the A+ rating. Neither affects a new SPIA's guarantee, but both are worth knowing.
Best For
Buyers who want the scale of America's largest life insurer in their comparison — with the understanding that Prudential's SPIA is a quiet corner of its product line.
Frequently Asked Questions
Does Prudential still sell immediate annuities?
Yes — the Prudential Immediate Income Annuity remains available with life, joint and survivor, and period-certain options, though Prudential markets it quietly; its advertising centers on FlexGuard buffered annuities. SPIA quotes are typically obtained through an advisor or comparison platform.
Is Prudential financially strong?
Yes — Prudential is the largest US life insurer by total assets (~$1.6 trillion under management) and has held an AM Best rating of A or higher for roughly 98 consecutive years. Current ratings: AM Best A+, S&P AA-, Moody's Aa3, Fitch AA-.
Is Prudential Financial the same as Prudential in the UK?
No. Prudential Financial (NYSE: PRU), headquartered in Newark, New Jersey, is completely independent of the UK's Prudential plc. They share a name for historical reasons only.
Prudential Financial vs. All Carriers — Male Rates
Compare Prudential Financial's men's figures against the other carriers we publish. Monthly income per $100,000 SPIA, single life with a 5-year period certain, from our rate tables as of October 1, 2026.
Male Monthly Income Rates
Updated| Carrier | Rating | Age 55 | Age 60 | Age 65 | Age 70 | Age 75 | Age 80 |
|---|---|---|---|---|---|---|---|
| New York Life | A++ | $616/mo | $649/mo | $693/mo | $767/mo | $893/mo | $1,046/mo |
| Nationwide | A+ | $577/mo | $609/mo | $669/mo | $751/mo | $873/mo | $1,041/mo |
| Western & Southern | A+ | $587/mo | $625/mo | $676/mo | $737/mo | $852/mo | $1,013/mo |
| Athene | A+ | $590/mo | $634/mo | $688/mo | $763/mo | $872/mo | $1,037/mo |
| Penn Mutual | A+ | $571/mo | $604/mo | $664/mo | $732/mo | $836/mo | $960/mo |
| Pacific Life | A+ | $539/mo | $578/mo | $629/mo | $706/mo | $830/mo | $998/mo |
| Mutual of Omaha | A+ | $530/mo | $545/mo | $601/mo | $677/mo | $795/mo | $942/mo |
| Lincoln Financial | A | $492/mo | $515/mo | $573/mo | $654/mo | $769/mo | $926/mo |
Source: LifeAnnuities.us quote surveys run for real clients. 54 base survey runs received and 52 used for pricing (July 14 to September 14, 2026), checked against 7 new survey runs (September 18 to 29, 2026): 1 of 8 published carriers repriced, 7 held. Joint figures at ages 65 and 70 are calibrated to a direct same-age joint quote. Single life or joint (100% to survivor), 5-year period certain, per $100,000. How we build these figures.
How this table was built. Ages 60, 65 and 80: read at a surveyed age in an earlier round, then repriced. Ages 55, 70 and 75: interpolated between surveyed ages in an earlier round, then repriced. Your exact figure depends on your age, state, premium and payout option: request a personalized quote.
Prudential Financial vs. All Carriers — Female Rates
Compare Prudential Financial's women's figures against the other carriers we publish. All women's figures are derived from each carrier's own ratio to its men's quote at surveyed ages, then repriced. They are not quoted directly.
Female Monthly Income Rates
Updated| Carrier | Rating | Age 55 | Age 60 | Age 65 | Age 70 | Age 75 | Age 80 |
|---|---|---|---|---|---|---|---|
| New York Life | A++ | $602/mo | $634/mo | $658/mo | $724/mo | $839/mo | $986/mo |
| Nationwide | A+ | $553/mo | $584/mo | $632/mo | $697/mo | $804/mo | $962/mo |
| Western & Southern | A+ | $581/mo | $618/mo | $644/mo | $706/mo | $810/mo | $966/mo |
| Athene | A+ | $564/mo | $605/mo | $648/mo | $705/mo | $800/mo | $956/mo |
| Penn Mutual | A+ | $563/mo | $595/mo | $631/mo | $698/mo | $794/mo | $914/mo |
| Pacific Life | A+ | $529/mo | $568/mo | $600/mo | $671/mo | $784/mo | $946/mo |
| Mutual of Omaha | A+ | $515/mo | $530/mo | $570/mo | $636/mo | $743/mo | $883/mo |
| Lincoln Financial | A | $472/mo | $493/mo | $541/mo | $607/mo | $709/mo | $856/mo |
Source: LifeAnnuities.us quote surveys run for real clients. 54 base survey runs received and 52 used for pricing (July 14 to September 14, 2026), checked against 7 new survey runs (September 18 to 29, 2026): 1 of 8 published carriers repriced, 7 held. Joint figures at ages 65 and 70 are calibrated to a direct same-age joint quote. Single life or joint (100% to survivor), 5-year period certain, per $100,000. How we build these figures.
How this table was built. All women's figures: derived from each carrier's own ratio to its men's quote at surveyed ages, then repriced. Your exact figure depends on your age, state, premium and payout option: request a personalized quote.
What a $100,000 Immediate Annuity Pays in Our Tables
If you are weighing a Prudential Financial income annuity, the number that matters is the monthly check. In our rate tables as of October 1, 2026, across the 8 A-rated carriers we publish, $100,000 buys a 65-year-old:
| Age 65, per $100,000 | Best of the 8 carriers we publish |
|---|---|
| Man, single life | $693/mo |
| Woman, single life | $658/mo |
| Couple, 100% to survivor | $608/mo |
Single life (or joint, 100% survivor) with a 5-year period certain, income starting next month. The man's figure is read at a surveyed age in an earlier round, then repriced. The woman's figure is derived from each carrier's own ratio to its men's quote at surveyed ages, then repriced. The couple's figure is derived by ratio, then calibrated to a direct same-age joint quote (both spouses 66) from the latest round. Guarantees rest on the issuing insurer's claims-paying ability.
Source: LifeAnnuities.us quote surveys run for real clients. 54 base survey runs received and 52 used for pricing (July 14 to September 14, 2026), checked against 7 new survey runs (September 18 to 29, 2026): 1 of 8 published carriers repriced, 7 held. Joint figures at ages 65 and 70 are calibrated to a direct same-age joint quote. Single life or joint (100% to survivor), 5-year period certain, per $100,000. How we build these figures.
- See the payout for your premium: $100,000 · $250,000 · $500,000 · $1,000,000
- Rates at your age: 60 · 65 · 70 · 75 — and the month-over-month SPIA Payout Index
- Life only vs. cash refund vs. period certain: how each payout option changes the check
- Buying with IRA or 401(k) money? What changes (and what doesn't)
Should You Choose Prudential Financial?
Prudential Financial is a strong choice if you value financial stability — their A+ rating indicates superior financial strength. With 151 years in business, they have a proven track record of meeting their obligations to policyholders.
However, we always recommend comparing rates from multiple carriers. A carrier with a slightly lower brand profile may offer a meaningfully better rate for your specific age and situation. The rate tables above make it easy to compare Prudential Financial against 7 other A-rated carriers.
View all 8 carriers we track, or compare current rates side by side.
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